AFL-CIO Launches Ad Campaign for 2.5M Union Voters in Key States

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AFL-CIO Launches Targeted Digital Ads for Key Union Voters

The targeted digital and streaming ads featuring union members focus on reaching infrequent, swing union voters who will be pivotal in victories to Harris–Walz and pro-union U.S. Senate candidates.

(Washington, D.C.)—The AFL-CIO launched a seven-figure digital and streaming presidential ad campaign today across seven battleground states in support of Vice President Kamala Harris and Gov. Tim Walz. Running in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin, the spots focus on reaching infrequent and swing union voters who will be crucial in deciding this election.

This effort builds on previous digital campaigns and months of on-the-ground conversations in battleground states, where thousands of union volunteers are contacting union voters at worksites, doors, and over the phone—and will continue every day until Nov. 5. The AFL-CIO ad campaign will reach over 2.5 million union voters on kitchen-table issues like support of unions, lowering costs, retirement security, health care, worker safety, and more. The AFL-CIO also launched ads this week supporting Senate candidates—Sens. Sherrod Brown in Ohio and Jon Tester in Montana, and Dan Osborn in Nebraska—in races critical to Senate control.

“In state after state, union voters will be the difference in this election,” said AFL-CIO President Liz Shuler. “Our digital ad campaign mirrors the real conversations in communities, cutting through political noise like no other form of communication. This is the most consequential election in American history for union families. We’re laser-focused on ensuring that union voters understand the stakes and the stark contrast between Kamala Harris’ and Donald Trump’s policies on our jobs, unions, and contracts.”

Union voters in battleground states will receive digital ad content on key issues more than 30 times across popular platforms, including Meta, Hulu, Max, and news sites. The digital and streaming ad campaign, coordinated with AFL-CIO and affiliated unions’ ground mobilization, builds on labor movement’s unparalleled reach to deliver pivotal votes:

• 1 in 5 voters in Blue Wall states are union voters.
• Union voters account for over 17% of the electorate in Nevada and nearly 15% in Arizona.
• Union voters receiving digital ad content include infrequent, rural, Black, Latino, and hard-to-reach voters who may not show up in public polling.
• According to internal and external polling, union households currently favor Harris–Walz by 17 points in battleground states.

“From her time as attorney general to U.S. senator to being a partner in the most pro-union administration in our lifetime, Kamala Harris has delivered for working people every step of the way,” added Shuler. “Donald Trump’s Project 2025 Agenda would destroy unions and gut our contracts. In the final five weeks of this campaign, we will leave no stone unturned to reach union voters with the hard facts about the stakes for working families’ futures. We’re confident that millions of union voters will deliver the decisive margins to elect Kamala Harris and Tim Walz, and pro-worker candidates up and down the ballot.”

The digital ads are available to view here.

Contact: Steve Smith, 202-637-5018

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