Governor Shapiro Proposes $65M to Boost PA Tourism Ahead of 250th Birthday

Pennsylvania's Tourism Surge: A Boost to Economy and Community

Amid the lush landscapes and historic landmarks, Pennsylvania has emerged as a significant player in the tourism industry, contributing billions to the economy. Under Governor Josh Shapiro's administration, the state's tourism sector has experienced remarkable growth, providing jobs and fostering local businesses.

The latest findings from the Pennsylvania Tourism Office reveal that the Commonwealth's tourism industry produced an impressive economic impact of $83.9 billion in 2024. This thriving sector supported 514,261 jobs and contributed $5 billion in state and local taxes, while welcoming 201.6 million visitors.

Governor Shapiro's vision for enhancing the tourism industry has yielded significant results. From 2023 to 2024, the industry saw a growth of $7 billion, escalating from $76 billion to nearly $84 billion, and creating 30,000 new jobs. The 2024 Economic Impact of Travel and Tourism report underscores the travel industry's critical role in Pennsylvania's economy.

“Here in Pennsylvania, we have it all — top-tier sports and events, award-winning restaurants, incredible hikes and state parks, and the most important historic sites in the country that tell the story of our shared history. More people deserve the chance to come here and experience the magic of Pennsylvania for themselves,” stated Governor Josh Shapiro. He highlights that 72 million people reside within a four-hour drive of Pennsylvania, making it an accessible destination offering diverse experiences for all ages.

Report Highlights and Economic Growth

The report details key achievements in 2024, including:

• 201.6 million visitors to Pennsylvania, a rise of nearly 10 million from the previous year.
• Visitor spending reached $49.9 billion, marking a 4.2% increase year-over-year.
• A total economic impact of $83.9 billion, up by nearly $7 billion from 2023.
• Employment in the sector supporting 514,261 jobs, with almost 133,000 in the food and beverage industry.
• A contribution of $5 billion in state and local taxes.

Recreation spending led the growth in 2024, with an increase of 6.4%, followed by food and beverage purchases, which grew by 5.5%. These expenditures have been vital in supporting small businesses, community-centric Main Streets, and the hospitality workforce.

Visitor activity was pivotal, generating $10.5 billion in government revenues, with state and local taxes alone accounting for $5 billion in 2024, a $182 million increase from the prior year. The international market also played its part, with its share of tourism demand rising to 4.2% in 2024.

Preparing for America’s 250th Anniversary

As preparations ramp up for the 250th anniversary of the Declaration of Independence in 2026, Governor Shapiro is championing $65 million in funding as part of his 2025-26 proposed budget. This budget will aid in orchestrating key events and enhancing tourism infrastructure.

To further boost tourism, the Pennsylvania Tourism Office has launched a new, user-friendly website designed to help visitors explore the state's offerings. Travelers can customize their itineraries, ensuring their experiences in Pennsylvania are memorable and diverse.

The Pennsylvania Tourism Office remains devoted to inspiring travel and ensuring economic contributions continue to benefit the state and its residents.