Pennsylvania Boosts Tourism with $65M Investment in International Events

Canadian Tourism Fuels Pennsylvania's Growth: Shapiro Administration's Vision for the Future

With an eye on bolstering international ties and economic impact, Pennsylvania is extending a warm invitation to Canadian tourists. The state's tourism industry, which plays a vital role in Pennsylvania's economy, is being actively promoted by the Shapiro Administration. The state expects to attract even more visitors with upcoming global events like the FIFA World Cup and the 250th anniversary of America's independence.

Emphasizing Pennsylvania's Appeal to Canadian Visitors

Recent figures reveal that over half a million Canadians visited Pennsylvania in 2024, representing more than a third of all international visitors to the state. This influx supports approximately 500,000 jobs and contributes a staggering $84 billion to Pennsylvania’s economy. However, recent political and trade tensions have led to a decline in Canadian visitors, particularly in Philadelphia. In light of these challenges, Governor Josh Shapiro has reaffirmed the state's commitment to being a welcoming destination for Canadian travelers. He stated, "No matter what happens at the federal level, Pennsylvania will welcome you. We want you to visit!”

Collaborative Efforts with the Great Lakes St. Lawrence Governors and Premiers

Governor Shapiro, now Chair of the Conference of Great Lakes St. Lawrence Governors and Premiers (GSGP), is at the helm of initiatives to foster regional growth through trade, transportation, and tourism. The GSGP's agenda includes launching an agricultural innovation program and planting 250 million trees, alongside expanding its 100 percent Fish initiative.

Pennsylvania Prepares for Major International Events

As Pennsylvania gears up for the 2026 FIFA World Cup and other major events, Governor Shapiro has proposed $65 million in his 2025-26 budget to support these efforts. This funding includes $2.5 million for America250PA, $15 million for regional event security, and $36.5 million for tourism promotion. These investments aim to capitalize on the increased visibility Pennsylvania will receive as it hosts events like the NCAA’s March Madness tournament, the MLB All-Star Game, and the PGA Championship.

Boosting the State's Tourism Industry

The Shapiro Administration's focus on tourism has already shown positive results, with the industry's economic impact growing by $7 billion from 2023 to 2024. A recent report highlights that Pennsylvania’s tourism generated $83.9 billion in economic impact, supported over 514,000 jobs, and attracted over 201 million visitors in 2024. The state continues to collaborate with Great Lakes USA and Brand USA, emphasizing Canadian markets through effective marketing campaigns and partnerships.

Explore Pennsylvania: A Great American Getaway

From historic sites to natural wonders, Pennsylvania offers a diverse array of attractions. Anne Ryan, Deputy Secretary of the Pennsylvania Tourism Office, noted, “Canadian travel is a vital part of our tourism economy, and Pennsylvania stands with inclusive communities and welcomes all visitors.” Visit PA actively promotes Pennsylvania through campaigns, deals, and collaborations with content creators to engage potential visitors.

To plan your own adventure in Pennsylvania, visit visitpa.com or follow Visit PA on Instagram, Facebook, and TikTok for travel inspiration.

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