Pennsylvania's "Get Away" Campaign Promotes Exploration and Relaxation
Editorial StaffDiscover Pennsylvania's Hidden Treasures with Visit PA’s New Tourism Initiative
Amidst the hustle and bustle of daily life, Pennsylvania invites travelers to unwind and explore its less-traveled paths through the new "Get Away" campaign. Spearheaded by the Department of Community and Economic Development (DCED), this initiative aims to showcase the state's unique destinations that promise relaxation and discovery.
Anne Ryan, Deputy Secretary of Tourism, unveiled this latest venture, an extension of the Pennsylvania: The Great American Getaway tourism effort. "We know that life feels like a lot right now, and sometimes the best way to recharge is to get away — without the stress of overplanning," said Ryan. This statement captures the essence of the campaign, which emphasizes spontaneous and stress-free travel.
The "Get Away" campaign will reach audiences in bustling cities and regional drive markets through diverse media channels, including television and digital platforms, showcasing Pennsylvania's serene and unique locations. The initiative also features freshly filmed commercials that contrast the daily grind with Pennsylvania's peaceful summer offerings.
Adding to the allure, Visit PA introduces "Vibe-tineraries" — curated travel guides tailored to different traveler profiles, whether solo adventurers or family groups. These guides spotlight Pennsylvania's unexpected attractions, from enjoying the tranquility of state parks to indulging in local culinary delights.
For those ready to plan their Pennsylvania adventure, Visit PA’s social media platforms will serve as a hub of inspiration, highlighting events like the FIFA Club World Cup 2025™ and The Great American Getaway 400. Whether it's adrenaline-packed sports events or quiet retreats, Pennsylvania offers a spectrum of experiences.
Pennsylvania's Commitment to Tourism and Economic Growth
The tourism industry plays a pivotal role in Pennsylvania's economic framework, as evidenced by the $76.7 billion economic impact reported in 2024. The sector supports nearly half a million jobs and contributes significantly to state and local tax revenues. With 192.4 million visitors in 2022, tourism remains a vital economic driver.
Looking ahead to 2026, the 250th anniversary of the Declaration of Independence presents a unique opportunity for Pennsylvania. Governor Shapiro's proposed budget allocates $65 million for preparations, underscoring the importance of this historic milestone. Key allocations include $15 million for regional event security and $36.5 million for executing major events, ensuring Pennsylvania remains a focal point of national celebrations.
For more details on the "Get Away" campaign and travel ideas in Pennsylvania, visit www.visitpa.com/spring.
